Marketing Functions

Local Marketing

The roles and responsibilities in the Local Marketing field include but are not limited to:

  • Managing sales and supply of petroleum products to the local market including service stations and bulk customers.

  • Managing Service Station networks, tankers loading and distribution work, and the Fuel Card business unit (Sadeem).

  • Coordinating maintenance of company vehicle fleets, field mobile equipment and fuel dispensing systems.


Planning and Economics

The roles and responsibilities in the Planning & Economics field include but are not limited to:

  • Design and implementation of various strategic corporate marketing plans.

  • Creating business opportunities for Bapco to maximize profitability, enhance productivity and ensure high level of customer satisfaction.

  • Enhancing corporate profitability through investment and/or portfolio diversification.


Business Development

The roles and responsibilities in the Business Development field include but are not limited to:

  •  Developing strategies to maximize company’s overall profitability through diversification.

  • Exploring and developing new business areas for Bapco.


International Sales

The roles and responsibilities in the International Sales field include but are not limited to:

  • Managing the petroleum products sales and negotiating contracts for the supply of petroleum products to maximize profitability and customer satisfaction.

  • Negotiating sales contracts and sales of crude and aviation fuel for maximum profitability and high customer satisfaction.


Supply & Marine

The roles and responsibilities in the Supply & Marine field include but are not limited to:

  • Successfully executing crude/petroleum product sales contracts and the charting operations.

  • Managing vessel charting operation and maintaining communication with brokers/agents to establish shipping market rates, vessel availability and performance.

  • Coordinating and follow-up with customers to firm up lifting nominations, vessel handling and customer complaints.


Lubricants Business Unit

The roles and responsibilities in the Lubricants Business Unit field include but are not limited to:

  • Marketing (Branding) and selling Bapco’s lubricants in the domestic and export market.

  • Coordinating with Manufacturing and Supply Chain agencies for lubricants business.